MAKE THEM CURIOUS!
“We want something minimal and unique. But here’s the thing, we don’t want people to immediately know what we do just by looking at our logo.”
“Interesting. Make them curious!”
We took inspiration from fog. Those moments when you can see something, but not quite clearly. Using soft curves and the letters connected, the logo feels like it’s floating between being there and not being there. It’s minimal but it has this organic, almost breathing quality to it.
Remember those old-school door peepholes? The little square windows that let you peek through but keep secrets on both sides? That’s our symbol. It’s simple but it carries this sense of “look closer, there’s more here.”
A brand identity that whispers instead of shouts. People see it and think, “What is this place?” And that’s exactly what we wanted. The fog keeps the mystery alive, while the peephole invites people to discover what’s behind the brand.
California, US
Branding, Logo, Symbol, Packaging
BAKING LOUD BAKING PROUD
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Seoul, South Korea
Branding, Logo, Sign
A TOUCH OF K-BEAUTY TO YOUR EVERYDAY LOOK.
Seoul, South Korea
Branding, Logo, Business Card
Seoul, South Korea
Branding, Logo, Packaging
Seoul, South Korea
Branding, Logo, Apperal